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At The Buzz Factory, we’ve discovered the best way to help YOU get the word out to today's youth culture is to put it in the mouths of today's youth culture- let our ACTION AGENTS help you GET YOUR BUZZ ON!
Our system is simple yet really effective. We identify our Action Agents from our growing database who best match your companies target market and get your message or product into their hands. After using the product, they report back to the Buzz Factory what they thought of your product or service and who they have told about it. This is what our Action Agents do what they do best...they help you get your Buzz on! If you are interested in getting more information on how The Buzz Factory can help you get tor would like a call from our Chief Action Agent, please click here
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GET YOUR BUZZ ON
Get Your Buzz On
At The Buzz Factory, we’ve discovered the best way to help YOU get the word out to today's youth culture about your product or service is to let youth culture own your marketing- let our team of ACTION AGENTS help you GET YOUR BUZZ ON!
How it works for you- The Power of WOM
For decades, companies have used traditional advertising efforts to reach their audiences. While still necessary it’s not sufficient in today’s market. Recently, there has been a call for change, a new benchmark for marketing success. The Buzz Factory brings this new benchmark to Canada’s marketing world connecting teen consumers to their friends, empowering them to tell one another about your brand.
Our system is seemingly simple yet impressively effective.
First, we identify the right teens (we call them Action Agents) from our growing national database that best match your companies demographic & psychographic target market.
Our Action Agents are:
• Connected to multiple social networks
• Love to talk about ideas and products
Second, we seed these Action Agents with a unique word-of-mouth messaging to create Advocacy and Amplification. Seeding could include product placement, packaging focus groups, or simply the latest key idea or product information from your brand. We believe Advocacy comes in its best form when teens get to participate with a brand they love, give feedback on a new product or service and help the brand innovate.
Third, we call for feedback. After the campaign, our Action Agents report back to us what they thought of your product or service. This step is critical because our Action agents actually help innovate your product or service giving you honest feedback. The second step is to let our Action Agents do what they do best...they help you get your Buzz on!
Participate
Feedback
Innovate
Amplify
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